Claudia’s deep connection with food began in her grandmother’s kitchen and eventually landed her in the kitchens of Food Network where she was the Test Kitchen Director. For more than 8 years she directed the culinary content for Food Network Magazine, which reached over 13.5 million readers each month, and is the 2nd largest magazine in the U.S. From its inception, Claudia launched the magazine and contributed more than 3000 recipes. She also directed a host of other projects including brand extensions, such as Food Network Café’s and large-scale events and festivals.
Her start as a young New York City chef and restaurateur at age 19 landed her recognition in Restaurant Institutions and Gourmet Magazine. After eight successful years in the kitchen at Onini restaurant, Claudia decided to shift gears and began food styling for television commercials, editorial and print advertising campaigns.
Several years later, she launched Beauty & the Feast, a New York City catering company, which was noted in New York Magazine’s, Best Bests. Over time, the company added several divisions including a wholesale food department that supplied prepared foods to coffee bars and cafes including, Barnes & Noble. In addition, she launched Urban Market an international specialty food shop that featured authentic dishes, inspired by Claudia’s multi-cultural family, which also landed placement in the New York Times food section.
As a marketing and catering director, she helped companies such as Eatzi’s, Cosi and Panera Bread, to grow their businesses. During this time, she also developed an interest in food and publishing. She began working as a freelance food writer for the New York Post and other publications in 2002.
Currently, with over thirty years of combined experience, Claudia’s unique perspective gives her the ability to consult on a broad range of projects including brand innovation, product and recipe development, culinary publishing, television and digital media, advertising, sales and marketing strategies and restaurant and special event consultation.
Developing successful recipes that pique consumer interest is a job that requires creativity, innovation and skill. Whether you’re looking for strategic consumer marketing recipes, editorial and cookbook recipes or new product development, Claudia’s fresh approach and expertise is key in producing a flawless recipe.
Claudia is a contributing writer for a variety of print and digital platforms including The New York Post. She generates compelling story ideas that focus on culinary trends and current events. Her ability to create outstanding original recipes and test chef recipes for accuracy is an added bonus. Her knowledge of the New York City “food scene” is extensive and her strong industry contacts allow her to turn articles around with speed, accuracy and ease.
When you are passionate about what you love doing the work comes easily. It’s this energy that drives Claudia’s innovative thinking. She is an idea generator and is constantly brainstorming new concepts that inspire and connect with consumers.
Claudia has a knack for styling fabulous looking food for print, television and film as well as advertising campaigns and cookbooks. Her creative style along with her attention to detail helps her to translate a written recipe into a craveable work of art.
Claudia is very creative, talented and passionate about food, with high energy, focus and a desire to deliver. As a food business / marketing consultant and educator who has worked with Claudia, I believe she'll full-heartedly strive to accomplish whatever she says she will!
I've worked with Claudia for over 15 years. She planned two events for my company including our 100 year anniversary and Grand Opening of our Flagship Store. She balanced all the logistics and PR with poise and humor. Her keen eye for detail along with her creativity and organizational skills were impressive. She helped me set the stage for success!
If you need a writer to keep you informed of the world of New York City food, contact Claudia Sidoti — she not only knows her way around a kitchen, but the city, too.
Having worked with Claudia for several years I can truly say that she is a master of flavors! She has an immense knowledge of cuisines and culinary techniques. Her flair for food styling and recipe development is exceptional. In addition to all of this, Claudia is also a pleasure to work with!
I had the privilege of interning for Claudia at the Food Network, and she has since become a well respected mentor and supportive colleague. Claudia's knowledge about food, flavor, and ingredients are extensive and all-encompassing.
I had the distinct pleasure and honor of working with Claudia for many years while at Food Network. Whether giving a VIP tour of the Kitchens, needing a well-spoken Kitchens spokesperson for an interview, planning an intricate consumer or media event, or traveling to represent the network, I could ALWAYS count on Claudia to deliver.
I've had the pleasure to work with Claudia for several years now. She recently joined me on a press trip to Mexico and I experienced first-hand her passion and knowledge for food and the culinary arts. This passion comes through vividly in her writing.
When I needed some family-friendly, heart-healthy recipes to include in my latest book, Claudia was more than up to the task. Not only are the recipes nutrient-packed and easy to prepare, but they continue to generate raves from my readers and their hungry, finicky families.